This "Open Letter" made me laugh so much, namely because it was the business equivalent of complaining to the principal after someone copied off your English assignment.
http://mumbrella.com.au/quickflix-boss-tells-netflix-end-back-door-access-aussies-251572
Quickflix, the reason why people don't use your service is because it is awful. Not only is it overpriced, but features a dreadful interface, deceptive "trial" scheme, pitiful library and does that uniquely Australian "thing" of linking pay-per-view films in with paid subscriptions. This is not 2001. You are running a content business in an era of filesharing. The reason people like Netflix is because it has a brilliant interface across all platforms, great content and a great price. Whether you like it or not you are not competing with them on Australian terms because not every company in the world wants to have a local subsidiary here.
Nor should it. If you have a problem with your crappy media options, then take it up with your suppliers. Lobby the government to stop Foxtel leeching exclusive rights to everything, everywhere, all the time. Take your fight to your true enemy, the one actively stopping you from getting movies made in the past 5 years so they can strangle the market with their (superior) streaming service Pronto. Lambasting Netflix because it has "stolen" 200,000 customers from you is laughable since they would have never been your customers in the first place. What would you have offered them?
